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Anti-Fraud & Brand Safety ← Back to Full Glossary

Ad Fraud Shielding & Bot Filtering

Quick Definition

Automated technical safeguards that detect and block non-human traffic, click farms, VPN/data-center proxies, and cookie stuffing before commissions are registered.

Formula / Calculation / Syntax

Filters: Data Center IP Check + Proxy/Tor Flag + Mouse Cadence Analysis + Fast Click Interval Scrubbing

Enterprise fraud prevention leverages IP intelligence, device fingerprinting, behavioral analysis, and headless browser detection (Puppeteer/Playwright signatures) to guarantee authentic human engagements.

Related Performance Terms & Concepts
CTIT Proxy Detection Click Farm Brand Safety

More in Anti-Fraud & Brand Safety

CTIT (Click-to-Install Time)

The time elapsed between an ad click and the first app open, used to detect click injection or install hijacking fraud.

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Scale Your Campaign with Verified Terms

Speak with our performance strategists to implement custom tracking and payout architectures.

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