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Media Buying & Traffic
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Smartlink
Quick Definition
An intelligent traffic redirection algorithm that automatically routes incoming clicks to the highest-converting offer based on GEO, OS, device, carrier, and real-time EPC.
Formula / Calculation / Syntax
Traffic Source -> Smartlink Engine -> Dynamic Filtering (GEO + OS + Carrier) -> Highest EPC Offer
Smartlinks eliminate wasted remnant traffic for global media buyers. Machine learning models assess incoming request headers and dynamically direct the user to the highest-yielding offer for their specific carrier, device model, and country code.
Related Performance Terms & Concepts
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