Insights & Strategy

6 min read

Affiliate & Performance Marketing

Affiliate Conversion Reconciliation: Handling Returns Before Commission Approval

Build a practical reconciliation process that matches affiliate conversions to orders, handles partial returns and confirms updates before approval deadlines.

Swadeep Tripathi

Oct 29, 2026

5 min read

Affiliate & Performance Marketing

Landing Page Conversion Rate Optimization (CRO): A/B Testing Principles for Enterprise Growth

Plan landing page conversion tests around one useful outcome, accessible forms and a verified handoff. Check failures and sample quality before declaring that a variant performs better.

Swadeep Tripathi

Aug 1, 2026

5 min read

Affiliate & Performance Marketing

Building Transparent Compliance Auditing for Financial & iGaming Affiliate Offer Walls

Create an evidence trail for financial and iGaming affiliate offers, covering permitted markets, approved promotions, publisher changes and review ownership before any activity starts.

Swadeep Tripathi

Jul 26, 2026

5 min read

Affiliate & Performance Marketing

Optimizing Multi-Touch Attribution: First-Click, Last-Click, and Algorithmic Weighting

Compare attribution models using one conversion definition and window, then document missing touchpoints and reporting scope so channel credit is not mistaken for proven incremental impact.

Swadeep Tripathi

Jul 11, 2026

5 min read

Affiliate & Performance Marketing

Deep Linking & Mobile App Attribution: Integrating AppsFlyer, Adjust, and Branch Protocols

Test app deep links for existing users, new installs and unavailable destinations. Keep routing separate from attribution and review provider-specific SDK, consent and fallback requirements.

Swadeep Tripathi

Jun 30, 2026

5 min read

Affiliate & Performance Marketing

Real-Time EPC (Earnings Per Click) Optimization in Automated Offer Routing Engines

Evaluate earnings per click using accepted revenue and comparable click cohorts. Review rejection delays, traffic segments and offer suitability before automating routing decisions.

Swadeep Tripathi

Jun 27, 2026

5 min read

Affiliate & Performance Marketing

Architecting Two-Sided Performance Networks: Server-to-Server (S2S) Attribution Protocols

Make S2S attribution auditable with shared event definitions, stable identifiers, verified postbacks and reconciliation that distinguishes received callbacks from accepted conversions.

Swadeep Tripathi

Jun 22, 2026

5 min read

Affiliate & Performance Marketing

Publisher Onboarding & Retention Strategies for Global CPA Affiliate Networks

Onboard publishers with verified traffic descriptions, clear offer acceptance rules and a tested reporting path. Use early support issues to improve partner understanding and ongoing review.

Swadeep Tripathi

Jun 4, 2026

5 min read

Affiliate & Performance Marketing

Combating Ad Fraud & Fake Conversions in High-Scale Performance Affiliate Marketing

Investigate affiliate ad fraud by checking source provenance, event sequences and reviewed conversion quality. Separate suspicious signals from confirmed abuse and document disputed decisions.

Swadeep Tripathi

May 1, 2026

5 min read

Affiliate & Performance Marketing

CPL vs CPA vs CPI: Selecting the Highest Margin Payout Models for Digital Campaigns

Compare CPL, CPA and CPI by the event being purchased, acceptance rules and downstream value. Model rejected results, support costs and settlement before choosing a payout structure.

Swadeep Tripathi

Apr 5, 2026

6 min read

Affiliate & Performance Marketing

Global Media Buying Tactics: Scaling Performance Campaigns on Meta, Google, and Native Networks

Plan channel-specific media tests for Meta, Google and native networks, with matched creative and landing pages, affordable loss limits and evidence-based pause or scale decisions.

Swadeep Tripathi

Mar 4, 2026