Website Migration SEO Checklist: What to Verify Before Launch
Moving domains or changing page addresses? Use a practical launch checklist to verify destinations, redirects, search signals and monitoring responsibilities.
Technical playbooks, software engineering benchmarks, AI research, and performance marketing insights from the SBS engineering & growth teams.
13 articles
Moving domains or changing page addresses? Use a practical launch checklist to verify destinations, redirects, search signals and monitoring responsibilities.
Keep deeper products and resources discoverable when your website uses pagination, load-more buttons or infinite scroll.
Choose accurate business and article markup, keep answers visible, cite reliable sources and avoid unsupported claims about search features or local offices.
Write clear conversational answers and distinct FAQs, retain important context and understand the limits of voice-search and AI-search markup claims.
Build an AI editorial workflow with traceable sources, human ownership, metadata checks, useful internal links and quality gates before scheduled publication.
Diagnose crawl waste through URL inventories, canonical signals and server evidence, then verify important pages remain discoverable and usable after corrections.
Plan useful geo-targeted landing pages with verified service coverage, publication thresholds, crawlable structure and a maintenance process before scaling content.
Audit B2B content for useful answers, accurate authorship, evidence, technical detail and working customer journeys, with a prioritized correction process.
Plan maintainable international URLs, reciprocal hreflang mappings, reviewed translations and complete market-specific contact journeys before expanding region pages.
Recover broken customer journeys through relevant redirects and repaired internal links, while treating backlink disavow as an advanced evidence-based exception.
Connect accurate organization, author, service and article information with matching JSON-LD, stable URLs and useful internal relationships without inflated claims.
Build a sustainable SEO editorial queue with distinct topics, source checks, internal links, reviewed publishing reserves and a maintenance process for older articles.
Diagnose mobile LCP, INP and CLS with field and lab evidence, then test image, layout and interaction fixes alongside essential customer journeys.
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