Digital Campaign Assets & Creative

Do you produce multi-ratio ad formats?

Yes, we supply 1:1, 9:16, 16:9, and custom IAB display sizes.

Which creative formats should a brief specify?

List the actual placements, dimensions and variations needed for the campaign. Include mobile crops, readable text and destination-page requirements so the asset remains useful where it will appear.

How should creative messaging match a landing page?

Keep the offer, audience and primary action consistent between the creative and destination. A visitor should be able to recognize the promised information without searching through an unrelated page.

Can different creative directions be tested?

Define the question each variation should answer and keep the outcome measure clear. Review comparable audiences and periods rather than choosing only by the most eye-catching preview.

What should be checked before a creative asset is published?

Check copy, spelling, readability, crops, destination URLs and permission to use source assets. Verify commercial claims against approved evidence before they become part of the design.

What should we prepare before discussing Digital Campaign Assets & Creative?

Prepare approved brand assets, audience, offer details, destinations, required placements and the evidence supporting any claims. These details help define a useful scope, identify dependencies and agree on acceptance criteria before implementation.