Performance PPC & Paid Search (Google Ads)

What spend thresholds do you manage?

We manage monthly ad budgets ranging from $5,000 up to $250,000+.

Why should landing pages be reviewed before paid-search activity?

The destination needs to explain the offer and work on the visitor's device. Broken forms, unclear actions and a mismatch with the search intent can waste visits regardless of how traffic is acquired.

What should count as a successful conversion?

Agree on the business event before measurement is configured. Distinguish an accepted enquiry or completed purchase from a button click, and connect later qualification outcomes where appropriate.

Can a fixed advertising return be guaranteed?

Results depend on the market, offer, website, measurement and follow-up process. Define reporting and review criteria using actual data rather than promising a universal cost or return.

What should a campaign report make clear?

Explain spend, accepted outcomes, the measurement window and known tracking limits. Review enquiry quality and downstream results alongside platform activity so reporting supports a business decision.

What should we prepare before discussing Performance PPC & Paid Search (Google Ads)?

Prepare business goals, approved offers, locations served, landing pages, conversion definitions and account ownership. These details help define a useful scope, identify dependencies and agree on acceptance criteria before implementation.