CPI App Install Network

Which Mobile Measurement Partners (MMPs) do you support?

We integrate seamlessly with AppsFlyer, Adjust, Branch, Kochava, and Singular.

What should count as an accepted app install?

Agree on the measurement source, permitted markets and validation criteria before activity begins. Distinguish tracked attempts, accepted installs and later in-app outcomes.

Why should app onboarding be tested alongside acquisition?

An install does not establish that a person can sign in or use the product. Review the destination, first open and important in-app steps so measurement reflects a usable journey.

How should install attribution be validated?

Use the relevant measurement provider's current testing process and agreed event definitions. Test expected and rejected cases before treating a successful callback as complete evidence.

Which quality measures should be reviewed after an install?

Use agreed retention, activation or other relevant in-app outcomes where available. Compare suitable cohorts and avoid assuming that the lowest install cost produces the best business result.

What should we prepare before discussing CPI App Install Network?

Prepare app-store links, markets, permitted sources, measurement provider, event definitions and app onboarding requirements. These details help define a useful scope, identify dependencies and agree on acceptance criteria before implementation.