India
UAE
KSA
USA
UK
Canada
Oman
Kuwait
Australia
ThailandEPC (Earnings Per Click)
A critical metric measuring the average revenue generated by a publisher or affiliate for every 100 clicks sent to an offer.
Formula / Calculation / Syntax
Earnings Per Click (EPC) allows media buyers, affiliate managers, and publishers to instantly evaluate offer profitability regardless of payout differences. An offer with a $10 payout and 10% conversion rate yields higher EPC than a $100 payout offer with a 0.5% conversion rate.
More in Attribution & Tracking
S2S Postback (Server-to-Server Tracking)
A cookieless, secure attribution method where conversion data is communicated directly between advertiser servers and affiliate tracking platforms via API callbacks.
Incrementality & Lift Testing
The measurement of conversions that occurred purely as a direct result of a specific marketing campaign and would not have happened organically.
Attribution Window
The defined timeframe between a user clicking or viewing an ad and subsequently converting, during which the partner receives credit.
MMP (Mobile Measurement Partner)
An impartial third-party platform (e.g. AppsFlyer, Adjust, Branch) that tracks, deduplicates, and attributes app installs across multiple advertising channels.
Scale Your Campaign with Verified Terms
Speak with our performance strategists to implement custom tracking and payout architectures.