India
UAE
KSA
USA
UK
Canada
Oman
Kuwait
Australia
ThailandIncrementality & Lift Testing
The measurement of conversions that occurred purely as a direct result of a specific marketing campaign and would not have happened organically.
Formula / Calculation / Syntax
Incrementality testing isolates organic brand baseline sales from affiliate-driven revenue using holdout groups and randomized control trials (RCT). This guarantees that advertisers are not paying commissions on conversions that would have closed organically.
More in Attribution & Tracking
S2S Postback (Server-to-Server Tracking)
A cookieless, secure attribution method where conversion data is communicated directly between advertiser servers and affiliate tracking platforms via API callbacks.
EPC (Earnings Per Click)
A critical metric measuring the average revenue generated by a publisher or affiliate for every 100 clicks sent to an offer.
Attribution Window
The defined timeframe between a user clicking or viewing an ad and subsequently converting, during which the partner receives credit.
MMP (Mobile Measurement Partner)
An impartial third-party platform (e.g. AppsFlyer, Adjust, Branch) that tracks, deduplicates, and attributes app installs across multiple advertising channels.
Scale Your Campaign with Verified Terms
Speak with our performance strategists to implement custom tracking and payout architectures.