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ThailandCPA (Cost Per Acquisition)
A performance pricing model where advertisers only pay when a specific, qualifying action (like a completed sale or subscription) occurs.
Formula / Calculation / Syntax
Cost Per Acquisition (CPA) is one of the foundational pricing structures in modern performance marketing. Unlike impressions (CPM) or clicks (CPC), CPA transfers media risk from the advertiser to the publisher or affiliate network. Payouts are triggered exclusively upon verified completion of defined conversion events.
Key benefits include predictable unit economics, zero ad spend waste, and alignment with target Customer Acquisition Cost (CAC) thresholds.
More in Payout Models & Monetization
CPI (Cost Per Install)
A mobile app marketing payout model where advertisers pay strictly for verified unique mobile application installations and initial launches.
CPL (Cost Per Lead)
A pricing model where advertisers pay for verified user contact inquiries, form submissions, or pre-qualified registrations.
SOI vs. DOI (Single Opt-In vs. Double Opt-In)
The verification mechanism for lead acquisition: Single Opt-In confirms upon submission, while Double Opt-In requires email/SMS confirmation.
ROAS (Return on Ad Spend)
A marketing metric measuring gross revenue generated for every dollar invested in advertising.
Scale Your Campaign with Verified Terms
Speak with our performance strategists to implement custom tracking and payout architectures.