India
UAE
KSA
USA
UK
Canada
Oman
Kuwait
Australia
ThailandSOI vs. DOI (Single Opt-In vs. Double Opt-In)
The verification mechanism for lead acquisition: Single Opt-In confirms upon submission, while Double Opt-In requires email/SMS confirmation.
Formula / Calculation / Syntax
SOI (Single Opt-In) yields higher volume at lower payout, ideal for mass newsletter or contest signups. DOI (Double Opt-In) filters out fake data by requiring users to click a verification link or enter a 6-digit OTP, ensuring high downstream customer quality.
More in Payout Models & Monetization
CPA (Cost Per Acquisition)
A performance pricing model where advertisers only pay when a specific, qualifying action (like a completed sale or subscription) occurs.
CPI (Cost Per Install)
A mobile app marketing payout model where advertisers pay strictly for verified unique mobile application installations and initial launches.
CPL (Cost Per Lead)
A pricing model where advertisers pay for verified user contact inquiries, form submissions, or pre-qualified registrations.
ROAS (Return on Ad Spend)
A marketing metric measuring gross revenue generated for every dollar invested in advertising.
Scale Your Campaign with Verified Terms
Speak with our performance strategists to implement custom tracking and payout architectures.