India
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ThailandROAS (Return on Ad Spend)
A marketing metric measuring gross revenue generated for every dollar invested in advertising.
Formula / Calculation / Syntax
Return on Ad Spend (ROAS) is the supreme efficiency metric for paid media campaigns and affiliate partnerships. A ROAS of 400% (or 4.0x) means $4.00 of gross revenue is generated for every $1.00 spent on marketing.
More in Payout Models & Monetization
CPA (Cost Per Acquisition)
A performance pricing model where advertisers only pay when a specific, qualifying action (like a completed sale or subscription) occurs.
CPI (Cost Per Install)
A mobile app marketing payout model where advertisers pay strictly for verified unique mobile application installations and initial launches.
CPL (Cost Per Lead)
A pricing model where advertisers pay for verified user contact inquiries, form submissions, or pre-qualified registrations.
SOI vs. DOI (Single Opt-In vs. Double Opt-In)
The verification mechanism for lead acquisition: Single Opt-In confirms upon submission, while Double Opt-In requires email/SMS confirmation.
Scale Your Campaign with Verified Terms
Speak with our performance strategists to implement custom tracking and payout architectures.