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A mobile app marketing payout model where advertisers pay strictly for verified unique mobile application installations and initial launches.
Formula / Calculation / Syntax
Cost Per Install (CPI) governs mobile growth campaigns. Attribution is verified via Mobile Measurement Partners (MMPs) like AppsFlyer, Adjust, or Singular using device IDs (IDFA/GAID) and server-to-server (S2S) postbacks.
Advanced CPI campaigns often include retention thresholds (e.g. Day-1 or Day-7 app opens) to filter out low-intent incentivized traffic.
More in Payout Models & Monetization
CPA (Cost Per Acquisition)
A performance pricing model where advertisers only pay when a specific, qualifying action (like a completed sale or subscription) occurs.
CPL (Cost Per Lead)
A pricing model where advertisers pay for verified user contact inquiries, form submissions, or pre-qualified registrations.
SOI vs. DOI (Single Opt-In vs. Double Opt-In)
The verification mechanism for lead acquisition: Single Opt-In confirms upon submission, while Double Opt-In requires email/SMS confirmation.
ROAS (Return on Ad Spend)
A marketing metric measuring gross revenue generated for every dollar invested in advertising.
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